I received an email yesterday regarding a name change for Butterick, McCall's, Vogue, and Kwik Sew. I know that change is the only constant in life. I remember when all 4 patterns became one company over time. Those were significant changes but when I bought patterns from them it did make it easier to search all four.
I did participate in Club BMV a lot. It appears that the club does not exist now and I think I paid for a whole year but don't think I received a rebate for the ending sometime this year. I am okay with that somewhat; I did benefit from greatly reduced prices.
It took me a moment to realize that Something Delightful is the new name for the company; plus they added C.R. Gibson. Never heard of this company. I have to say I am not sure how I feel about the new name. It just does not say sewing, patterns, etc. It is not very defining who they are. It somewhat sounds like a company for food, ice cream, or even some "adult-themed site". Maybe in my more mature stage in life, I am finding it hard to accept change. Or maybe because the world is turned upside down with COVID-19 and the current state of the USA that this is not registering well with me.
I am curious as to what your thoughts about the name change.